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Boosting your Website’s Traffic: Three Easy Ways

screenshot from a opensource search engine (op...

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There are numerous ways to boost the traffic that your website is receiving, but by utilizing only three basic methods, you can see a difference in visitors in a short amount of time.

Gaining an improved ranking on search engines is crucial to improving your website’s traffic.  People use search engines frequently and only if your website is listed near the top will you see an increase in visitors.  Search engines understand and use software ciphers, called meta tags, as headings for your website within the search results page; therefore, make sure that you are not being repetitive with keywords that are already going to be listed because they can be found in meta tags.  Use few keywords, and make them distinctive.

If your website is available as a link on other websites, people are more likely to check it out than to search it out and visit it on their own.  Communicate with similar or relevant websites that would benefit by having your site linked on their page, and vice-versa.  Both of you can benefit from such an interchange.  But again, don’t overemphasize links to other sites, as this can detract from your own.  Keep the links on your page to two or three.

Lastly, you must design a website that has good, captivating content, and is free.  With millions of other websites available, people are less inclined to visit one that requires any kind of fee.  Your content needs to be innovative and updated constantly to keep people returning to your site and recommending it.

Filed Under: Web Design Tagged With: , ,

Want to Know How You’re Doing? Just Ask

Customer satisfaction is a primary indicator of how successful a service or product might be. Whether a company or an individual, gaining insight into what customers think and feel about your business will help determine areas in need of improvement. Using this knowledge will greatly improve the customer experience, and in turn, make your company stronger and more profitable.

Collect Information

Online surveys are a great way to collect customer satisfaction information. The best part about conducting a survey is that it’s easy to manage and access, right from your website. Encourage customers to use the survey by creating one that is appealing and easy to navigate. Customers are more likely to provide feedback if the survey is short and specific. Don’t forget to let them know that you value their time and opinions by offering incentives for completing the survey, such as discounts or prizes.

Put the Results to Work

Studies show that 95 percent of businesses collect customer satisfaction feedback. However, only 10 percent of those businesses actually put those results to work. To make the most use of the survey results, have a plan for implementing changes. This plan may include personally following up with customers who responded to the survey to get a better idea of why they are unhappy with your business. This will reaffirm that their feedback is appreciated. You may also want to hold a meeting with all employees to brainstorm ways to make improvements, and to determine if there is a need for more training.

In short, to learn what your customers are thinking, you don’t have to be a mind reader — just ask them!

Filed Under: Software, Web Design Tagged With: , ,

Typography in Web Designing

Typography plays an important part in the web design. Typography involves thoughtful selection of font, color, size, alignment, layout, and other important factor that largely impact the overall appearance of the website. There are certain important things that should be considered while choosing typography on the web. While choosing the text, certain factors such as color, size, contrast and readability should be considered.

Lower case ‘a’ from Adobe Caslon Pro, superpos...

Image via Wikipedia

Web typography is greatly influenced by color choice and color theory. White background with black text is the most preferred choice as it provides the most contrast. Sans serif fonts is the most preferred one for the online text as it makes reading easier and does not strain the eyes. Mostly, sans serif is preferred in the body text while serifs fonts are used in the headings and headlines. Serif fonts are used in headlines as it is very easy to read in smaller quantities of text.

Size of the text is another important factor in typography. The smaller text is very tough to read and the larger sized text occupies too much spaces. Therefore, it is very important to choose a right text size that suits the design as well as very easy to read. The font sizes are usually represented in percentages, em, and pixels.

Choosing the web standard fonts is very important for the better control of the appearance of the texts. It is a good practice to set the font size, color, height, and family through CSS and it is also better to avoid fonts that look very similar.

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